Import promotion

The SIPPO mandate helps SMEs from selected developing and transition countries to sell their products and services on Swiss and European markets , thereby increasing the ability to compete in terms of production in the countries concerned. The SIPPO services primarily include providing (market) information both to importers in Europe (including Switzerland) and exporters in developing countries in order to develop trade relations between exporters and importers and to provide guidance on marketing and products to SMEs in developing countries. The performance mandate on import promotion forms part of the strategy on Swiss foreign trade, which is based on the concepts of improving market entry abroad and enhancing international regulations, strengthening Switzerland’s domestic market policies, and improving  the involvement of developing countries in the global economy.